Dyehard Fan Supply signs deal with Rutgers Scarlet Knights "We're excited to expand gameday merchandising options and elevate the service for our supporters that Dyehard Fan Supply will provide, beginning this fall," said Senior Associate Athletic Director for External Affairs and Strategic Communications Rick Thorpe. "This new partnership is yet another positive step in our efforts to improve the fan experience for Rutgers nation. Industry leaders Ben Sutton and Rex Hough have built a company that has serviced the Olympic Games, NBA Finals, World Series and many other premiere sports properties. We're proud to position Rutgers as Dyehard's first collegiate athletics partner."
Adidas signs deal with Rutgers Scarlet Knights PISCATAWAY, N.J. – Rutgers Athletics and adidas have entered into a partnership in which the Portland, Ore., based company will be the official athletic footwear, apparel and accessory brand of the Scarlet Knights. The multi-year agreement begins on July 1, 2017, according to the announcement by Rutgers Director of Athletics Pat Hobbs.
Buffalo Wild Wings signs deal with Rutgers Scarlet Knights Buffalo Wild Wings®, Inc. announced today that it has renewed its partnership with the NCAA. An Official NCAA Corporate Partner since 2013, the renewal designates Buffalo Wild Wings as the “Official Hangout for NCAA Sports,” spanning NCAA March Madness®, NCAA Men’s and Women’s Final Four® and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. Buffalo Wild Wings’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports.