Crabbie's partners with Scottish Rugby Union The alcoholic ginger beer brand will capitalise on a marketing campaign, including naming, pouring, sampling and hospitality rights and will use the partnership to support trade sales and brand visibility around key rugby occasions with consumers in the on and off trade.
BT sponsors Scottish Rugby Union The telecoms and broadcasting firm already ploughs a multi-million-pound sum into the game north of the border as part of a naming rights package for Murrayfield, as well as sponsorship deals with Glasgow, Edinburgh, the Scotland 7s squad and the nation's domestic league and cup competitions.
Famous Grouse signs deal with Scottish Rugby Union Scottish Rugby has today secured a new three year sponsorship package with The Famous Grouse, Scotland’s favourite whisky. The six figure deal marks 23 years of the brand’s support for rugby in Scotland, and will see the whisky’s latest product, the Ginger Grouse, become the Official Spirit of Scottish Rugby.
Lucozade Sport signs deal with Scottish Rugby Union Scottish Rugby (SRU) has today unveiled details of an exciting new partnership with one of the world's leading sports drink brands, Lucozade Sport. The deal will run until 2016 and sees the Lucozade Sport brand partner with Scotland's elite rugby squads as Official Sports Drink of Scottish Rugby.