Washington Federal signs deal with Seattle Sounders FC Seattle Sounders FC today announced that it is expanding its relationship with WaFd Bank, the club’s exclusive banking partner since 2018, as the financial institution becomes the club’s sleeve patch partner on Sounders FC kits for the 2020 season.
Diageo partners with Seattle Sounders FC Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.