Intel partners with Serena Williams Intel has partnered with tennis champion Serena Williams on a new ad for its 7th Generation Intel® Core™ processor-powered 2 in 1s. The new “Upgrade Your Game” campaign kicks off with the “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an old racket. Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel Core processor, provides the performance needed to stay on top of your game. The ad featuring Williams aims to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new computer.
Nike signs deal with Serena Williams If the six-time Grand Slam champion meets performance-related bonuses over the full eight years, she could net close to the $55 million, according to reports. The contract includes royalties and performance bonuses for winning Grand Slam tournaments and reaching No. 1 in the rankings.