Union Standard Group sponsors Sheffield United FC The Australian headquartered global multi-asset broker, USG, has agreed a three-year term Premier League principal partnership with the Blades to become front of shirt and sleeve sponsor. It is a significant financial boost recognising United's place at the highest level of the English game which has a global audience of over three billion through television, online and social media.
Ladbrokes signs deal with Sheffield United FC The partnership will also give Ladbrokes a prominent presence on Sheffield United FC's official club social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities, including perimeter advertising, advertising on the new ADi jumbo screen, and in the match-day programme.
Heineken signs deal with Sheffield United FC A three year pouring rights partnership at Bramall Lane with beer and cider business, HEINEKEN, will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heinken in bottles across the concourses at Bramall Lane. Other brands from the HEINEKEN portfolio, including Amstel and Birra Moretti will be available in hospitality areas.