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Sonoma Raceway, formerly known as Sears Point Raceway and Infineon Raceway is a 2.52-mile (4.06 km) road course and drag strip located on the landform known as Sears Point in the southern Sonoma Mountains near Sonoma, California, USA. The course is a complex series of twists and turns that go up and down the hills. It is host to one of only five national NASCAR races each year that are run on road courses (including two races at Watkins Glen International in Watkins Glen, New York and the Nationwide Series-only races at Circuit Gilles Villeneuve in Montreal, Quebec, Canada and Road America in Elkhart Lake, Wisconsin). It is also host to the IndyCar Series and several other auto races and motorcycle races such as the American Federation of Motorcyclists series. read more
Sonoma Raceway, formerly known as Sears Point Raceway and Infineon Raceway is a 2.52-mile (4.06 km) road course and drag strip located on the landform known as Sears Point in the southern Sonoma Mountains near Sonoma, California, USA. The course is a complex series of twists and turns that go up and down the hills. It is host to one of only five national NASCAR races each year that are run on road courses (including two races at Watkins Glen International in Watkins Glen, New York and the Nationwide Series-only races at Circuit Gilles Villeneuve in Montreal, Quebec, Canada and Road America in Elkhart Lake, Wisconsin). It is also host to the IndyCar Series and several other auto races and motorcycle races such as the American Federation of Motorcyclists series. read more
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Deal

National Highway Traffic Safety Administration sponsors Sonoma Raceway NHTSA, which was established by the Highway Safety Act of 1970, will serve as title sponsor of NASCAR Sprint Cup Series qualifying for “Drive for Safety Pole Day” on Saturday, June 27. NHTSA is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety and works daily to help prevent crashes and their attendant costs, both human and financial."Our partnership with NASCAR will help us reach thousands of fans with a simple message: Safe driving practices can help keep you and your family safe," said NHTSA Administrator Mark Rosekind. "You don't need to be a NASCAR crew chief to check that your tires are at the correct pressure and for wear or damage." NHTSA recommends keeping your tires properly inflated for safety and fuel efficiency, as well as important tire maintenance like rotation, balance and alignment to help your tires last longer. Remember the 5 “PARTS” TO DRIVE-Pressure, Alignment, Rotation, Tread, and Size.Sonoma Raceway joins NASCAR and NHTSA in their Drive for Safety, a partnership focused on promoting life-saving highway safety and vehicle safety messages. The program will highlight topics including distracted driving, seat belts, tire safety and five-star crash ratings throughout the 2015 NASCAR season.“We are proud to partner with NHTSA to promote these key safe-driving messages during our NASCAR weekend,” said Steve Page, Sonoma Raceway president and general manager.The agreement also includes digital and social media programming to raise awareness for the Drive for Safety campaign, signage, promotional rights and other assets during the Toyota/Save Mart 350 event weekend in Sonoma.PaddockTalk Perspective 06/2015

Deal

Hertz sponsors Sonoma Raceway Founded in 1965, HERC has been one of the industry leaders for almost 50 years. HERC prides itself on having one of the strongest fleet mixes in the equipment and entertainment rental industry, with a product line that includes everything from small, handheld tools and supplies to large earthmoving and aerial equipment. Sonoma Raceway will utilize HERC equipment for general facility maintenance, construction support and drag strip maintenance. HERC will also provide equipment services for all major race events. "Being selected as Sonoma Raceway’s preferred equipment and temporary power provider for five years is a key strategic win for the HERC equipment and entertainment industry," said Stan Bender, entertainment account representative, Hertz Equipment and Entertainment Services. "We look forward to fostering excellent customer service as this is an important focus of our business." Sonoma Raceway will make extensive use of HERC products and services for its events and day-to-day operations. HERC’s agreement will provide them with a highly-visible presence at the raceway, promotional rights, trackside signage, hospitality and other assets during major event weekends. For more information on HERC products and services, visit www.HertzEquip.com. Hertz Equipment will make its debut at Sonoma Raceway during the Toyota/Save Mart 350 NASCAR Sprint Cup Series race weekend, June 26-28. This year marks Jeff Gordon’s final race as a full-time driver. For tickets or information, visit www.racesonoma.com. PaddockTalk Perspective 06/2015

Deal
Deal

Nutrition53 sponsors Sonoma Raceway Lean1, a product of Nutrition53, will become title sponsor of NASCAR Sprint Cup Series pole day qualifying activities, which have been moved to Saturday, June 22. Under the new procedure, cars will qualify in groups based on Friday practice times, instead of traditional single-car qualifying runs.Nutrition53 is owned by former NFL great linebacker Bill Romanowski, who played for both the San Francisco 49ers and Oakland Raiders, among other teams."Nutrition53 is incredibly proud to support an event with such a great history. Having played for the 49ers and Raiders in the Bay Area, I know the power and passionate audience that drives this event,” said Bill Romanowski, founder/CEO of Nutrition53. “This gives us an excellent opportunity to interact with thousands of consumers with our breakthrough nutritional products. The race also provides us a great forum to support our Lean1/Swan Racing race team and driver David Stremme." In addition to becoming title sponsor of pole day, Lean1 becomes the Official Health Supplement Sponsor of Sonoma Raceway. The three-year deal also includes Lean1 Pole Day tickets for a retail-oriented promotion, as well as sampling rights, hospitality, signage and other assets during race weekend. Lean1 will also receive the right to use the Sonoma Raceway name and logo for promotional purposes.“Our new qualifying format is going to be an exciting change to the race weekend and we’re delighted to bring Lean1 and a Bay Area icon like Bill Romanowski on board to help promote it,” said Steve Page, president & general manager of Sonoma Raceway.Lean1 is one of five formulas offered by Nutrition53, which creates products designed to deliver better health, greater confidence and a brighter future. From staying lean to sleeping well, feeling energized and thinking clearly, Nutrition53 provides real tools and answers to help you achieve your very best. PaddockTalk Perspective 11/2014

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