Calbee partners with Sonoma Raceway SONOMA, Calif. (April 19, 2016) - Sonoma Raceway has added the power of plant protein to its promotions lineup, as Fairfield-based Harvest Snaps® has been named the presenting sponsor of Sonoma Raceway's mobile marketing team. In addition, Calbee, the parent company of Harvest Snaps, has signed on as the "Official Snack Food of Sonoma Raceway" for the 2016 race season.
National Highway Traffic Safety Administration sponsors Sonoma Raceway NHTSA, which was established by the Highway Safety Act of 1970, will serve as title sponsor of NASCAR Sprint Cup Series qualifying for Drive for Safety Pole Day on Saturday, June 27. NHTSA is dedicated to achieving the highest standards of excellence in motor vehicle and highway safety and works daily to help prevent crashes and their attendant costs, both human and financial."Our partnership with NASCAR will help us reach thousands of fans with a simple message: Safe driving practices can help keep you and your family safe," said NHTSA Administrator Mark Rosekind. "You don't need to be a NASCAR crew chief to check that your tires are at the correct pressure and for wear or damage." NHTSA recommends keeping your tires properly inflated for safety and fuel efficiency, as well as important tire maintenance like rotation, balance and alignment to help your tires last longer. Remember the 5 PARTS TO DRIVE-Pressure, Alignment, Rotation, Tread, and Size.Sonoma Raceway joins NASCAR and NHTSA in their Drive for Safety, a partnership focused on promoting life-saving highway safety and vehicle safety messages. The program will highlight topics including distracted driving, seat belts, tire safety and five-star crash ratings throughout the 2015 NASCAR season.We are proud to partner with NHTSA to promote these key safe-driving messages during our NASCAR weekend, said Steve Page, Sonoma Raceway president and general manager.The agreement also includes digital and social media programming to raise awareness for the Drive for Safety campaign, signage, promotional rights and other assets during the Toyota/Save Mart 350 event weekend in Sonoma.PaddockTalk Perspective
Hertz signs deal with Sonoma Raceway Founded in 1965, HERC has been one of the industry leaders for almost 50 years. HERC prides itself on having one of the strongest fleet mixes in the equipment and entertainment rental industry, with a product line that includes everything from small, handheld tools and supplies to large earthmoving and aerial equipment. Sonoma Raceway will utilize HERC equipment for general facility maintenance, construction support and drag strip maintenance. HERC will also provide equipment services for all major race events. "Being selected as Sonoma Raceways preferred equipment and temporary power provider for five years is a key strategic win for the HERC equipment and entertainment industry," said Stan Bender, entertainment account representative, Hertz Equipment and Entertainment Services. "We look forward to fostering excellent customer service as this is an important focus of our business." Sonoma Raceway will make extensive use of HERC products and services for its events and day-to-day operations. HERCs agreement will provide them with a highly-visible presence at the raceway, promotional rights, trackside signage, hospitality and other assets during major event weekends. For more information on HERC products and services, visit www.HertzEquip.com. Hertz Equipment will make its debut at Sonoma Raceway during the Toyota/Save Mart 350 NASCAR Sprint Cup Series race weekend, June 26-28. This year marks Jeff Gordons final race as a full-time driver. For tickets or information, visit www.racesonoma.com. PaddockTalk Perspective
Tito's Handmade Vodka signs deal with Sonoma Raceway Titos Handmade Vodka, which is produced in Austin, Texas first and oldest legal distillery, will host a full-service bar at all three major race weekends in Sonoma this summer, including the Toyota/Save Mart 350 NASCAR Sprint Cup Series, NHRA Sonoma Nationals and GoPro Grand Prix of Sonoma Verizon IndyCar Series season finale. The full-service bar will offer race-themed vodka drinks, including Titos Texas Blood Mary, Raceway Lemonade and The American Mule.Titos will also be featured at satellite concession stands around the facility at all three events.Titos Handmade Vodka is made in batches in old fashioned pot stills by Tito Beveridge, the companys founder, and distilled six times. Titos unanimously won the Double Gold Medal for vodka at the 2001 San Francisco World Spirits Competition, and was twice awarded a four-star ranking from Spirit Journal. Tito's Handmade Vodka is also the exclusive vodka brand served on all United and American Airlines flights."We are extremely excited to partner with Sonoma Raceway and are looking forward to a great year of events said Bert "Tito" Beveridge, founder and master distiller.The agreement also includes vendor display, signage and other assets during race weekends. Titos Handmade Vodka will also be available for purchase through Levy Restaurants in all hospitality menus throughout the year.PaddockTalk Perspective
Humboldt Redwood signs deal with Sonoma Raceway Windsor-based Humboldt Redwood Company and Sonoma Raceway have joined forces to bring a new and comfortable environment to race fans. A multi-year agreement includes construction of the “Real. Strong. Humboldt Redwood Deck,” a 135-foot deck that extends above the existing Turn 2 Terrace of the raceway’s road course, plus a Redwood-arbor covered private bar with TV monitors and dedicated food service.