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Graham Watches partners with Spengler Cup Eric Loth, the chief executive of Graham, said: “The highly popular Spengler Cup competition is a perfect match for a brand like Graham. Upholding the values of fair play and fighting spirit, the Spengler Cup is the pinnacle in Switzerland’s ice hockey calendar, featuring world-class teams, which helps to provide an impetus to our creativity and makes us proud to be Swiss.” 11/2014
Zurich Insurance partners with Spengler Cup The Swiss insurance group will receive advertising at and around the event as part of its package, including on hoardings behind both goals, on Spengler Cup printed products and on the event’s official website. The package also includes a hospitality allocation. 11/2014