SI is launching a multiplatform “Rising Star” editorial program that will focus on athletes SI editors believe are destined for future greatness. The “Rising Star” program is sponsored by Symetra, a Bellevue, Wash.-based life insurance company, and launches with the July 29, 2013 SI issue, on newsstands now. The first sport to be covered will be the NFL, followed by subsequent features identifying rising stars in College Football, the Winter Olympics and NCAA Men’s Basketball. Each Rising Star will also have a dedicated SI Video profile, which will be posted at SI.com/RisingStars.