Go Bowling signs deal with Stewart-Haas Racing Go Bowling, the consumer-facing brand of the bowling industry, has partnered with Stewart-Haas Racing (SHR), the championship-winning NASCAR team. Go Bowling will leverage SHR’s presence in the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series to promote the sport of bowling.
Wix Filters signs deal with Stewart-Haas Racing WIX® Filters, a global manufacturer of filtration products with more than 50 years of motorsports experience, has joined Stewart-Haas Racing (SHR) as the team’s official filter. WIX Filters will be outfitted on all of SHR’s racecars, with the championship-winning NASCAR team fielding four entries in the elite Monster Energy NASCAR Cup Series and two entries in the NASCAR XFINITY Series.
Smithfield Foods partners with Stewart-Haas Racing SMITHFIELD, Va., Sept. 12, 2017 (GLOBE NEWSWIRE) -- Smithfield Foods, Inc. announced today it will join Stewart-Haas Racing (SHR) as a primary team sponsor beginning in 2018. The new driver who will be added to SHR’s Monster Energy NASCAR Cup Series lineup in 2018 will be named at a later date.
Nike partners with Stewart-Haas Racing Stewart-Haas Racing has signed a six-figure value-in-kind deal with Nike to outfit the team starting next season, when SHR switches manufacturers from Chevy to Ford. SHR did not previously have a sole apparel manufacturer and instead had different brands worn by team members. However, because of the switch to Ford, SHR will have to get all new apparel since Chevy’s logo is on its current gear, and the team decided the time was right to go out and find one official partner. Nike will outfit the organization with various forms of apparel, and in return gets the exposure from the gear being worn publicly, plus signage on SHR’s pit practice facility and weight room. SHR VP/Sales & Marketing Mike Verlander indicated that because NASCAR is typically seen as a sport whose fans skew closer to outdoor apparel brands than athletic apparel brands, he did not think the pact was likely to grow into a larger consumer-facing deal. However, Verlander said that since the organization will now get for free something that it previously paid for, “to us it’s as good as a cash sponsorship.” Meanwhile, Verlander said that as part of the switchover from Chevy to Ford, SHR will also slightly tweak its logo. Verlander: “The line in our budget for apparel is astronomical because you have 300 employees and then the employees that are on the road are very hard on apparel, so you go through things as crazy as it sounds as shoes, pants, shirts, sweatshirts, etc., and when you’re looking at a sweatshirt for a guy, what’s the big deal? Well he’s an underneath (the-car) mechanic and when he’s burning holes in his sweatshirt all year, you’re going to go through a lot of sweatshirts. So when we looked at it, it was, ‘In addition (to) sponsorship, what are some of the things -- low hanging fruit --that we can go after (from a value in kind perspective) that’s as good as cash?’” Other teams with apparel arrangements include Penske with Puma across all of the series it participates in, and Hendrick with Under Armour.
Monster Energy partners with Stewart-Haas Racing KANNAPOLIS, N.C. – Monster Energy is moving to the NASCAR Sprint Cup Series while Kurt Busch is staying at Stewart-Haas Racing (SHR). The energy drink manufacturer has teamed with Busch in a multiyear agreement that will see Monster Energy co-sponsor him and the No. 41 Chevrolet SS with Haas Automation, the largest CNC machine tool builder in North America.