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Swansea City AFC



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Swansea City Association Football Club is a Welsh professional football club based in the city of Swansea, south Wales that play in the Premier League. They play their home matches at the Liberty Stadium. The club was founded in 1912 as Swansea Town and joined the Football League in 1921. The club changed their name in 1969, when it adopted the name Swansea City to reflect Swansea's new status as a city. read more

Barracuda Networks sponsors Swansea City AFC Swansea City is pleased to announce an exciting new partnership with leading security provider Barracuda Networks. The Silicon Valley-based company will become the Swans’ first sleeve sponsor in a unique partnership that will also see Barracuda provide the club with state-of-the-art IT security to counter the growing number of advanced cyber threats. “We are delighted that Barracuda has agreed to join our partnership team,’’ confirmed Swans Chief Operating Officer Chris Pearlman. “Barracuda is a blue chip company in the heart of the Silicon Valley that operates throughout the world and the type of company we want to be associated with moving forward. “A recent internal review highlighted the fact that our IT security system wasn’t protecting us from every attack and needed a major upgrade. “With the club’s players, management team and administration staff all relying on the network day-to-day, we needed to ensure that it was fully protected from advanced threats. “With Barracuda now on board, not only do we have peace of mind that our network is safe, but we are also able to manage the network via a single pane of glass.” Barracuda’s SVP Sales International, Chris Ross, is also extremely excited about the partnership. “Having an established and respected Premier League football club such as Swansea City selecting us to protect their networks is an important accolade for Barracuda,’’ he said. “With cyber attackers becoming ever more sophisticated, it’s important that organisations replace legacy solutions so that their cyber security protection stays up-to-date with the latest threats. In the fast-moving world of cyber security, you can no longer afford to get left behind. “We’re also delighted to be putting our support behind the Swans, and would like to take this opportunity to wish the club well for the forthcoming Premier League season. We’re looking forward to building a strong relationship over the coming year."


LETOU partners with Swansea City AFC Swansea City is pleased to announce a new front of shirt partnership agreement with leading international gaming company, Letou. Letou’s logo will be proudly displayed on the club’s new home and away shirt for the new Premier League campaign. The announcement was made today at a special unveiling ceremony at the Liberty Stadium, where Swans Chief Operating Officer Chris Pearlman expressed his delight at the new deal. “Swansea City has ambitions to grow our brand in Asia,’’ explained Pearlman, “where Letou has a strong presence and a lot of experience. “With over a billion people likely to watch the Premier League over the course of the season, a third of the league’s total TV audience, it’s a major partnership that will benefit both parties. “Letou has a significant global reach, including a strong market share in Asia, and is committed to helping us grow our presence in that part of the world. We believe Letou can help us tell our unique story to a global audience. The story about how we play the game our way, with ‘Grit and Beauty’. “But it was also their commitment to the local community in south west Wales which really captured our imagination. “We were drawn to Letou because of their drive to support local charities in Swansea, even though they are based thousands of miles away. “We are looking forward to working with them through their ‘Goals for Good’ programme over the season to make a real difference and give something back through their support.” It is Letou’s first partnership deal with a Premier League football club, with Shelter Cymru charity and Disability Sport Wales set to benefit from the unique partnership. Letou Chief Executive, Paul Fox, said: “It would be easy as an Asian-facing gaming company to sign the cheque and build awareness purely through branding. “I was brought up in Glasgow and have family in Swansea. So when the opportunity arose to work with Swansea City, it was really important to me that Letou uses our partnership to give back to the community as much as possible. “We’re donating our corporate hospitality box to homeless charity Shelter Cymru, and handing over our season ticket allocation to Disability Sport Wales. “I am confident that the ‘Letou Goals for Good’ campaign we are launching will make a difference.”

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