Unilever signs deal with Talladega Superspeedway TALLADEGA, AL – Hellmann’s® mayonnaise, which has been a staple in American kitchens for generations, and NASCAR’s Most Competitive Track – Talladega Superspeedway - announced today that Sunday’s (Oct. 23) much anticipated elimination race in the 2016 Chase for the NASCAR Sprint Cup will now be known as the Hellmann’s 500.
Winn-Dixie Stores signs deal with Talladega Superspeedway JACKSONVILLE, Fla.--(Business Wire)--Winn-Dixie, a subsidiary of Jacksonville, Florida-based Bi-Lo Holdings, announced today it is entering into a new partnership with Talladega Superspeedway to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race on Saturday, May 2, 2015.
Ole Smoky Tennessee Moonshine partners with Talladega Superspeedway âThe stories of drivers running moonshine has always been a part of NASCAR lore,â Daytona International Speedway President Joie Chitwood III said. âWeâre excited to develop this unique partnership that reunites the legend of moonshine and racing, and we look forward to having Ole Smoky Moonshine available for purchase at our events.ââI have heard stories for years about the good olâ days when running moonshine in and around Talladega was occurring, so having this new relationship with Ole Smoky Moonshine brings those tales back to life,â said Talladega Superspeedway Chairman Grant Lynch. âFans will have many opportunities throughout the property to purchase the incredible Ole Smoky Moonshine product during our Oct. 18-20 Camping World RV Sales 500 weekend.ââWe are proud to become the âOfficial Moonshineâ of these iconic tracks, both so much a part of our rich history and heritage,â said Ole SmokyÂ® founder Joe Baker. âThe Ole Smoky brand has been in the making for nearly 200 years and weâre proud to celebrate the strong ties our craft has to racing. As a boy growing up in East Tennessee, our trips to Daytona and Talladega were counted down like the days before Christmas. "Racing was born from moonshine, and now weâre bringing moonshine back to the races.âRace fans will be able to purchase four different featured Ole Smoky Tennessee Moonshine Â® cocktails at Talladega. There will be ten concession bars around the concourses, including the Ole Smoky Moonshine Holler, Talladega Bar in the Tri-Oval Tower and the Ole Smoky Bar at the intersection of Talladega and Eastaboga Blvd. in the trackâs infamous infield.Ole Smoky Tennessee is the first legal distillery in the state of Tennessee.PaddockTalk Perspective