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Auto Racing
Penske Racing is a racing team that competes in the IndyCar Series and NASCAR. They also previously competed in road racing, and Formula One. Penske Racing is a division of Penske Corporation, and is owned and chaired by Roger Penske. The team president is Tim Cindric. read more
Penske Racing is a racing team that competes in the IndyCar Series and NASCAR. They also previously competed in road racing, and Formula One. Penske Racing is a division of Penske Corporation, and is owned and chaired by Roger Penske. The team president is Tim Cindric. read more
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Enersys signs deal with Team Penske EnerSys is the largest industrial battery manufacturer in the world, operating manufacturing and assembly facilities worldwide for customers in over 100 countries with worldwide headquarters located in Reading, Pennsylvania and regional headquarters in Europe and Asia. EnerSys is positioned to provide expertise in designing, building, installing and maintaining a comprehensive stored energy solution for industrial applications throughout the world. The company's products and services are focused on three primary markets - motive power, reserve power and aerospace & defense. Commonly known EnerSys® brands include PowerSafe®, Genesis®, ODYSSEY® Battery, Ironclad® and General Battery™ brands among many others. "We welcome EnerSys to Team Penske and we are excited about this new relationship," said Roger Penske. "EnerSys is a worldwide company with established and well-known brands. We look forward to integrating these brands and the company into our championship-winning teams competing in NASCAR." Team Penske has won three NASCAR championships over the last four years, including the 2012 NASCAR Sprint Cup Series title with Brad Keselowski. Keselowski also won the 2010 NASCAR NNS crown, while Team Penske earned the 2013 NNS owner’s title. "To be able to partner with Team Penske is a great opportunity and something we jumped at being a part of," said EnerSys President - Americas Todd Sechrist. "Roger Penske and everyone involved with the team are top notch and have already been very accommodating. The ability to build EnerSys and our various brands of batteries to the motorsports market is something we see as a huge opportunity. It will also allow us to work on some great business-to-business programs with the other Team Penske sponsors, which will be a ‘win-win’ for everyone." The 2014 NASCAR Sprint Cup Series season will kick off Saturday night, February 15 for the official start of Daytona Speedweeks and the running of the non-points special event Sprint Unlimited. The NASCAR Nationwide Series season is set to begin on February 22 while the 56th running of the Daytona 500 is set for February 23. PaddockTalk Perspective 11/2014

Deal

Alliance Truck Parts signs deal with Team Penske The distinctive bright yellow Alliance Truck Parts colors will adorn the Team Penske Ford for eight races in 2014 beginning with the race at Phoenix International Raceway on March 2. An industry-leading provider of heavy duty truck parts for the commercial transportation industry, Alliance Truck Parts will also be a prominent associate sponsor on the No. 2 Ford throughout the 2014 season. "Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup Series this season," said Roger Penske. "This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams." The Alliance Truck Parts livery made its debut with Team Penske at the 2010 NASCAR Nationwide Series season finale at Homestead-Miami Speedway. The partnership expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial season primary sponsor and over the past two seasons it has served as a full-season Nationwide Series primary sponsor for Team Penske. The 2014 season will bring the first opportunity for Alliance Truck Parts to race as a sponsor in the NASCAR Sprint Cup Series. "This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR," said Keselowski. "This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We’re anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year." Alliance Truck Parts and the Penske organization have forged a strong bond both on the track and on the road as established leaders in the transportation industry. "We are excited about the Team Penske and Alliance Truck Parts partnership in the 2014 NASCAR Sprint Cup Series," said Friedrich Baumann, Sr. VP, Aftermarket, Daimler Trucks North America. "Our participation in NASCAR has increased brand awareness of Alliance Truck Parts with our target customers and we look forward to continued success with this world-class race team." PaddockTalk Perspective 11/2014

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