Primesport signs deal with Texas Kickoff ATLANTA, GA, Aug 07, 2013 (Marketwired via COMTEX) --PrimeSport, the leader in providing direct access to the biggestsporting events on the planet, announced today a new partnership withthe AdvoCare Texas Kickoff as the Official Travel and HospitalityProvider for the game. The 2013 AdvoCare Texas Kickoff will be heldon August 31st, 2013 at Reliant Stadium in Houston, TX and willfeature the Oklahoma State Cowboys vs. the Mississippi State Bulldogsin one of the most anticipated games of the year.
AdvoCare partners with Texas Kickoff ESPN Regional Television (ERT), a subsidiary of ESPN, and AdvoCare International, LP, announced a four-year title sponsorship of the Texas Kickoff. Beginning in 2013, the event will officially be named the AdvoCare Texas Kickoff and will be featured on Labor Day weekend at Reliant Stadium in Houston. The event will be operated in cooperation with Lone Star Sports and Entertainment (LSSE).