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The Fillmore Miami Beach at the Jackie Gleason Theatre



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Property Summary
The story of The Fillmore Miami Beach at the Jackie Gleason Theater began in 1950, when Golden Era Legends graced the stage of The Miami Beach Municipal Auditorium. Guests came from around the world to watch such shows as song and dance performances, comedy or even the occasional boxing match. Sometimes, the real performances were in the seats - Frank Sinatra, Bob Hope and Jack Benny were regular visitors to the auditorium and often caused quite a stirring. With the television boom in the 1960s, shows such as The Dick Clark Show, The Ed Sullivan Show and the Miss USA and Miss Universe Pageants were often filmed in the auditorium. In 1964, the city of Miami Beach offered Jackie Gleason the opportunity to film his show here. Mr. Gleason agreed to move his show to sunny Miami Beach, where he declared: "Miami Beach audiences are the greatest in the world!" In the 1970s, having been renovated by Morris Lapidus and renamed Miami Beach Theater of the Performing Arts, it became a regular stop for touring Broadway shows including: Gypsy (starring Angela Lansbury), Timbuktu (starring Eartha Kitt), Carousel (starring Robert Goulet), and West Side Story (starring Debbie Allen). Performing arts took center stage in the 1980s with memorable performances by pianist Vladimir Horowitz, Itzhak Perlman, and Rudolf Nureyev. Broadway productions included: My Fair Lady (starring Rex Harrison), Sugar Babies (starring Mickey Rooney and Ann Miller), and Cabaret (starring Joel Gray). In 1987, the City of Miami Beach recognized Jackie Gleason’s contributions to the community by renaming the theater, The Jackie Gleason Theater of the Performing Arts. The 1990s saw the birth of the theater as both a great theatrical and performance center (Rent, Phantom of the Opera and Riverdance), as well as a concert hall – drawing such shows as Marc Anthony, El Puma and the Gypsy Kings, Tony Bennett, Liza Minelli, Seal, and Lenny Kravitz. In 2007, the theater was again reborn, undergoing a multi-million dollar transformation. Operated by Live Nation, the future of the music business, The Fillmore Miami Beach at the Jackie Gleason Theater showcases the biggest names in live entertainment. Steeped in rock 'n' roll history while maintaining cultural relevance, our theater passionately combines the rich tradition of the Fillmore Experience with the energy and passion of Miami Beach.

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901 Silver Tequila signs deal with The Fillmore Miami Beach at the Jackie Gleason Theatre 901 Silver Named Official Tequila Sponsor of Live Nation 901 Silver Named Official Tequila Sponsor of Live Nation PR Newswire ST. LOUIS and LOS ANGELES, Oct. 28ST. LOUIS and LOS ANGELES, Oct. 28 /PRNewswire-FirstCall/ -- 901 SilverTequila, the rapidly expanding ultra premium tequila brand launched earlierthis year, announced today a multi-year agreement with Live Nation, theworld's largest live music company, which makes it the official tequilasponsor of the majority of Live Nation venues throughout the United States.The agreement between 901 Silver Tequila and Live Nation marks the first timethat the liquor brand has entered into a multi-platform sponsorship deal ofthis kind and gives the ultra premium tequila access to an unparalleledaudience of music and entertainment fans, a key segment of the brand's loyalconsumer base. As part of the package, 901 Silver Tequila also gains access totickets, in-venue visibility on Live Nation's in venue video network, as wellas signage placement as the official tequila sponsor in Live Nation venuesthroughout the country."We are thrilled to be aligned with an entertainment industry leader such asLive Nation. They exemplify the forward thinking direction that the 901 Silverbrand embodies," says 901 Silver's President Kevin Ruder."901 Silver has quickly established itself as a favorite among tequilaaficionados and we are proud to provide Live Nation's sponsorship platform tohelp promote their brand," said Michael Rapino, President and Chief ExecutiveOfficer of Live Nation.ABOUT 901 SILVER TEQUILA:It's Always.....made from 100% Blue Weber AgaveIt's Always.....triple distilledIt's Always.....hand craftedIt's Always.....ultra smoothABOUT LIVE NATION:Live Nation's mission is to maximize the live concert experience. Our corebusiness is producing, marketing and selling live concerts for artists via ourglobal concert pipe. Live Nation is the largest producer of live concerts inthe world, annually producing over 22,000 concerts for 1,600 artists in 33countries. During 2008, the company sold over 50 million concert tickets anddrove over 70 million unique visitors to LiveNation.com. Live Nation istransforming the concert business by expanding its concert platform intoticketing and building the industry's first artist-to-fan verticallyintegrated concert platform. The company is headquartered in Los Angeles,California and is listed on the New York Stock Exchange, trading under thesymbol LYV. For additional information about the company, please visitwww.livenation.com/investors. It's Always Being Responsible Initially available in California, Colorado, Missouri, Nevada, New York, Tennessee, and Wisconsin 901 IS A TRADEMARK OF DIAB Importers LLC. DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof) www.901.comSOURCE Live NationWebsite: http://www.livenation.comContact: Stephanie Fray, +1-646-314-4413, stephanie@conundrummarketing.com,for 901 Silver Tequila; or John Vlautin of Live Nation, +1-310-867-7127,johnvlautin@livenation.com

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