Campbell Soup Company signs deal with The Today Show NEW YORK, January 23, 2017 – TODAY Digital and Vox Media will partner with Campbell Soup Company to produce an original branded video series to run on TODAY.com, its social platforms, and Eater, the food and dining brand from Vox Media, beginning today. This is the first collaboration between TODAY Digital, Vox Media and an advertiser for culinary-inspired original videos produced by the media companies.
American Express signs deal with The Today Show The network said Friday it had extended a partnership with American Express in which the credit-card company will, next week, help to expand segments across three hours of its “Today” morning-show franchise, replacing time that would normally be filled with ads. On Today.com, the show’s web presence, pre-roll ads will be reduced. The 7 a.m. hour of “Today,” arguably the show’s newsiest and best-watched, will retain its original structure.
Wells Fargo sponsors The Today Show For the past month, Wells Fargo (NYSE: WFC) and NBC’s “TODAY” have asked viewers and social media fans to share stories of community heroes making a big impact via small acts of generosity. From more than 600 nominations, Dale Ortmann of Manorville, Pennsylvania, was chosen as the winner of “TODAY’s” Small Acts, Big Impacts contest sponsored by Wells Fargo, receiving a trip to New York City and the opportunity to tell his story live on NBC’s “TODAY.”