Toyota signs deal with The Voice Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story, which consists of five, short-form videos that feature user-submitted performances. Based on these submissions, "The Voice" coaches select a contestant to appear on the broadcast premiere of the show.
Unilever signs deal with The Voice As it prepares to launch its sixth cycle Monday night—as was the case last spring, Usher and Shakira will spell Green and Christina Aguilera—The Voice has signed its first beauty brand sponsor in Unilever’s Clear Scalp & Hair. Per terms of a season-long deal, NBC will air 13 custom pieces of co-branded content in The Voice (one execution per week), which will be followed by a new 30-second spot featuring Clear spokesmodel Miranda Kerr.
Kia sponsors The Voice Three premier advertisers have signed on as official sponsors of season two of THE VOICE, NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in THE VOICE's post Super Bowl episode.