Planet Fitness sponsors Times Square New Year's Eve NEWINGTON, N.H., Nov. 9, 2015 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced today that the brand known for its Judgement Free Zone®, non-intimidating atmosphere and affordable prices, will be the presenting sponsor of the Times Square New Year's Eve Celebration. In cooperation with Times Square Alliance and Countdown Entertainment, Planet Fitness will ring in a 'Judgement Free' 2016 with over one million attendees in Times Square and more than one billion television viewers worldwide.
Planet Fitness signs deal with Times Square New Year's Eve NEWINGTON, N.H., Dec. 19, 2014 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, is joining the biggest party of the year, Times Square's New Year's Eve celebration. As the official fitness sponsor of the event, 25,000 spectators in Times Square will receive Planet Fitness-branded mittens to keep their hands warm during the final countdown to the New Year. The brand will also be featured on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2015," with show co-host Jenny McCarthy leading the crowd in a special Planet Fitness New Year's Eve cheer to be featured on air.