BioSteel signs deal with Toronto Raptors “This is a $50-million facility. Selling naming rights to it was important if we could find the right partner,” said Dave Hopkinson, MLSE’s chief commercial officer. “It’s an ideal brand marriage. This isn’t simply putting a name on a facility. It’s an integrated partnership.”
Sentry Investments signs deal with Toronto Raptors TORONTO, Feb. 18, 2015 /CNW/ - Sentry Investments ("Sentry"), and Maple Leaf Sports & Entertainment ("MLSE") are pleased to announce an exciting new partnership that establishes Sentry as an official partner of the Toronto Maple Leafs, Toronto Raptors, Air Canada Centre and MLSE for the next three years.