Sun Life signs deal with Toronto Raptors TORONTO, ON - (July 6, 2017) – The Toronto Raptors and Sun Life Assurance Company of Canada (“Sun Life”) have proudly expanded their long-standing partnership to feature a prominent program in support of diabetes awareness and prevention, and beginning in the 2017-18 season, include the first jersey patch partnership in the team’s history.
BioSteel sponsors Toronto Raptors “This is a $50-million facility. Selling naming rights to it was important if we could find the right partner,” said Dave Hopkinson, MLSE’s chief commercial officer. “It’s an ideal brand marriage. This isn’t simply putting a name on a facility. It’s an integrated partnership.”