Lucozade Sport sponsors Tough Mudder The deal comes at a time of growth and expansion for Tough Mudder with the company recently agreeing a media partnership with Sky Sports to show an in-depth look at some of its biggest events. This was followed-up with an announcement that an all-star team of British Olympians will compete in its global events for a new documentary series to be aired on Sky.
Active Network partners with Tough Mudder DALLAS, March 27, 2017 /PRNewswire/ -- ACTIVE Network®, the premier global marketplace for activities and events and an industry-leading provider of intelligence solutions, today announced it has signed a multi-year agreement with Tough Mudder Inc., a leading active lifestyle brand and endurance events company, to be its exclusive provider of event management technology, including intelligence solutions, for all events worldwide starting in 2018. As its centralized event management platform, the ACTIVEWorks® Endurance solution will enable Tough Mudder to easily and intuitively manage participant, online team and volunteer registrations and communications. ACTIVE Network will also provide event marketing and mobile check-in technology.