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Tour De France Fan Parks

Sponsor

UK

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Property Summary
The Tour de France is the greatest endurance race in the world. This July it will be in the UK for just the fourth time in its 101 year history. The opening stage on Sat 5th July will see the race start in Leeds and make its way through Yorkshire before finishing in a sprint in the spa town of Harrogate. Day two will watch the race wind its way over 200km from York to Sheffield before the action makes its way into the heart of the London on stage three. After 159km of racing from the historic city of Cambridge the peloton will battle it out in a historic sprint along The Mall before returning to France the following day. The Fan Parks offer an unforgettable experience to soak up and enjoy the atmosphere of the Tour de France and celebrate everything cycling. It will be the biggest cycling focused event of the year whether road cycling, mountain biking, BMX, a or commuting to work is your thing. The Fan Park allows you to promote your product directly to thousands of health conscious, fitness savvy consumers whilst promoting France and all things French. With an estimated attendance of 500,000 visitors, there are several opportunities to participate in one of the planned Fan Parks in 2014 with planned Fan Parks in Harrogate, Queen Elizabeth Olympic Park, Stratford and Green Park, London over the opening weekend of the Tour.
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