Kayak.com sponsors Transport for London The partnership will ensure that people travelling around the Capital after welcoming in 2016 can travel home for free on London's buses, Tubes, trams, DLR, TfL Rail and London Overground this New Year's Eve. It is part of TfL's wider plans to generate £3.4bn in non-fare revenue by 2020/21 to reinvest in the running and modernisation of the transport network.
Buxton Water partners with Transport for London The move - which follows calls from London Conservatives for the Tube to be commercially branded to boost TfL’s income - is part of a plan to generate £3.4 billion in non-fare income over the next decade. TfL previously named the Thames cable car the Emirates Air Line, and allowed its banding on Tube maps, as part of a £36 million, 10-year deal.
Notonthehighstreet.com signs deal with Transport for London The badge design will be unaffected by the sponsorship agreement – worth £420,000 – but expectant mums will be given a notonthehighstreet.com catalogue when they collect it from ticket counters. Over 130,000 mums collect a badge every year.