Superior Essex signs deal with TriStar Motorsports Superior Essex is excited to announce that it will be sponsoring the No. 14 TriStar Motorsports Toyota in the 2017 NASCAR Xfinity Series. The No. 14 Toyota will make its 2017 debut at the Powershares QQQ 300 race at Daytona International Speedway on February 25, 2017. The car will also be co-sponsored by Legrand. The event will be televised on FS1 at 3:30 p.m. ET.