Kia partners with UEFA UEFA has announced one of its long-standing partners, Kia Motors, has signed a 3-year agreement to become an Official Partner of the UEFA Europa League. Their sponsorship of one of UEFA’s most prestigious European club football competitions will commence in time for the start of the 2018/19 season and run through to, and include, the UEFA Europa League final in 2021.
Topps Company signs deal with UEFA UEFA is delighted to announce that Topps are joining the licensing programme for the UEFA Champions League and UEFA Europa League for a three-year period starting from the 2015/16 season. Topps have a prominent worldwide presence and will be bringing their expertise to a range of products including stickers, trading cards and digital collections.
Carlsberg partners with UEFA Carlsberg also gains global marketing rights to all European qualifiers from 2014 to 2017, enabling the Uefa partnership to be activated well beyond Europe in other areas of the world, such as Asia, where European soccer remains hugely popular. It is thought to be the first sponsorship deal struck by CAA Eleven, the start-up agency to which Uefa handed all its commercial rights for national team games last year.