Dyaco sponsors Ultimate Fighting Championship Las Vegas – UFC®, the world’s premier mixed martial arts organization, announced today that it has entered into a new, multi-year global licensing agreement with Dyaco International that will begin in 2018. The partnership, negotiated by IMG, grants the rights to manufacture and distribute UFC branded combat and fitness equipment in both professional and retail markets worldwide, excluding China.
Performance Inspired Nutrition partners with Ultimate Fighting Championship Las Vegas – UFC® today announced a new partnership with Performance Inspired™ that establishes the brand as the “Official Sports Supplement” of UFC. With this partnership, Performance Inspired will supply its line of sports products to the UFC Performance Institute at the “Performance Inspired Fueling Station” for use by athletes currently competing under the UFC banner that visit the facility.
Hospital for Special Surgery sponsors Ultimate Fighting Championship UFC® today announced that Hospital for Special Surgery (HSS) will serve as the global brand’s first-ever official hospital. The new multi-year partnership provides UFC with access to the hospital’s sports medicine physicians, who will serve as orthopedic consultants in conjunction with the brand’s medical team.
Snapchat partners with Ultimate Fighting Championship UFC® today announced a multi-year partnership with Snapchat through which the social media company will cover a selection of events via its ‘Live’ product. Fight fans at UFC events, that also have the Snapchat mobile app on their iOS or Android devices will have the opportunity to contribute their unique experiences through photo and video Snaps to one collective, curated Snapchat Live Story. These Live Stories will then be available for Snapchatters globally to view for 24 hours following the event.
EXOS partners with Ultimate Fighting Championship Las Vegas – UFC® today announced that EXOS, the leader in sports training, nutrition and education, will serve as the organization’s performance partner in 2016. Many UFC athletes will have the opportunity to train and learn from EXOS’ world-class performance staff of coaches, nutritionists and physical therapists, while also participating in educational seminars at UFC Athlete Summits throughout the year.
GuardLab signs deal with Ultimate Fighting Championship The UFC has signed a licensing agreement with GuardLab, a New York-based company that produces custom-fit mouth guards according to a report from the Sports Business Journal. Financial terms were not disclosed for the multiyear global licensing and partnership agreement with the company.