Phillips-Van Heusen sponsors Ultimate Fighting Championship PVHCorp. PVH, +0.01% today announced a new campaign for its VanHeusen brand, which includes a partnership with UFC[®], the world’s premier mixed martial arts organization. The partnership, which begins today, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base.
Parimatch sponsors Ultimate Fighting Championship Las Vegas — UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch today announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland.
Black Rifle Coffee Company signs deal with Ultimate Fighting Championship Las Vegas – UFC®, the world’s premier mixed martial arts organization, and Black Rifle Coffee Company today announced a new partnership in which the veteran-owned-and-operated company will serve as the “Official Coffee” of Season two of Dana White’s Tuesday Night Contender Series. The landmark original series returns to UFC FIGHT PASS®, the global brand’s digital subscription service, on Tuesday, June 12.
Air Asia sponsors Ultimate Fighting Championship NEW YORK – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-territory partnership with AirAsia, Asia’s leading low-cost carrier, to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly-anticipated UFC® 217: BISPING vs. ST-PIERRE, live from Madison Square Garden in New York, New York.
Opro partners with Ultimate Fighting Championship Las Vegas – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-year global licensing agreement with OPRO®, the world’s largest manufacturer of mouthguards. The partnership, which begins in 2018 and was negotiated by IMG, grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes.