Coors Light signs deal with Univision CHICAGO, July 17, 2015 /PRNewswire/ -- Coors Light has partnered with Univision Deportes, the sports division of Univision Communications Inc., the leading media company serving Hispanic America, as the official beer sponsor of the Campeon de Campeones and SuperCopa championships. The beer born in the Rockies is committed to pack the doubleheader with more excitement. From making it snow in July to creating an icy foosball table, Coors Light is bringing the cold Rocky Mountains refreshment to soccer fans.
Mass Mutual partners with Univision HOUSTON, June 12, 2015 /PRNewswire/ -- MassMutual today announced a partnership with Univision Communications Inc., the leading media company serving Hispanic America, to deliver financial education in Spanish to Hispanic families in the Houston, Texas area. As part of the partnership, MassMutual will present a free, financial literacy workshop designed with the needs of Hispanic families in mind. The presentations will include information on budgeting, saving for college and saving for retirement, in Spanish. Prosperidad, presented by MassMutual, will take place on Saturday, June 13 from noon until 3 p.m. CT, at The Westin Houston, Memorial City, and is free and open to the public. The three-hour special event will provide Hispanic families access to a bilingual financial professional, financial information and long-term strategies to secure their financial futures and protect the ones they love.
JCPenney signs deal with Univision PLANO, Texas, Nov. 25 /PRNewswire/ -- J. C. Penney Company, Inc.(NYSE: JCP) has launched a new Spanish-language Christmas marketing campaign,inviting its Hispanic customers to celebrate the joy of giving with JCPenneythis season. Highlighting JCPenney's desirable and affordable gift assortment,the campaign features a 30-second broadcast spot, "Joy Cartoons," along with aseries of television vignettes designed exclusively with the top twoSpanish-language networks in the country -- Univision and Telemundo -- as wellas a television special on Univision in which JCPenney helps to make Christmaswishes come true this season.
Red Lobster partners with Univision The first ad, created by WPP's Wing, is an adaptation of the chain's ads featuring Red Lobster employees. It was created based on Hispanic cultural insights and features the tag "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"). It features Ariana Paz, a server at Red Lobster in Gainesville.