Microsoft partners with USA Basketball Microsoft and NBA Digital — co-managed by the NBA and Turner Sports — will create a new, innovative, direct-to-consumer platform on Microsoft Azure that will use machine learning and artificial intelligence to deliver next-generation, personalized game broadcasts and other content offerings as well as integrate the NBA's various products and services from across its business. The platform will reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA's global fanbase, which includes the 1.8 billion social media followers across all league, team and player accounts.
Hennessy partners with USA Basketball "We are pleased to be partnering with the NBA, a forward-thinking league that embodies our 'Never stop. Never settle.' mantra," said Giles Woodyer, Senior Vice President, Hennessy U.S. "There's an energy pulsing through the NBA that compels it to evolve, to push the limits of its own potential. Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation."
Twitch partners with USA Basketball USA Basketball and the National Basketball Association (NBA) announced today a streaming partnership with Twitch, making it the exclusive live streaming partner of USA Basketball. Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.
Red Bull signs deal with USA Basketball -- Red Bull Becomes the Official Energy Drink of USA Basketball and Cornerstone Partner of 3x3 Basketball -- USA Basketball today announced a multiyear partnership with Red Bull® North America to build an elite pathway for men’s and women’s players who have a goal of competing at the highest levels of 3x3 basketball. The 2020 Summer Olympics in Tokyo will feature eight men’s and eight women’s 3x3 basketball national teams competing for the first time in the new Olympic discipline, with players being identified from the Red Bull USA Basketball 3X Nationals.
Shock Doctor sponsors USA Basketball FOUNTAIN VALLEY, Calif., June 13, 2016 /PRNewswire/ -- Leading athletic protection and performance brand Shock Doctor announced today a multiyear partnership with the National Basketball Association (NBA) to promote mouthguard adoption among basketball players of all levels. As part of the agreement, Shock Doctor has been named the official mouthguard of the NBA, Women's National Basketball Association (WNBA), NBA Development League (NBA D-League) and USA Basketball (USAB).Harrison Barnes of the Golden State Warriors. Photo Credit: Ezra ShawMore