Science in Sport signs deal with USA Cycling Science in Sport (SiS), the endurance nutrition pioneers who just fueled Team Sky to the yellow jersey at the 2016 Tour de France, has become the Official Sports Nutrition Supplier for USA Cycling (USAC) in a deal which runs from now through Dec. 31, 2017.
Kopin signs deal with USA Cycling (May 10, 2016) – SolosTM and USA Cycling partnered ahead of the Rio 2016 Olympic Games to enable athletes and members of USA Cycling access to state-of-the-art, high-performance Solos smart eyewear, which integrates innovative heads-up display and audio technologies. The partnership covers USAC's developmental programs and the road and track USA Cycling Teams for the 2016 season, including the Rio Olympic Games. Solos smart eyewear empowers cyclists with the critical performance data they need to train with precision and achieve peak performance without breaking stride.
Assos partners with USA Cycling Based in Switzerland, ASSOS will outfit Team USA at international cyclo-cross, mountain bike, road and track competitions for the next five years. The partnership between USA Cycling and ASSOS begins this spring and will see ASSOS outfitting athletes at both the 2016 Olympic Games in Rio de Janeiro and the 2020 Olympic Games in Tokyo, as well as at all World Championships and World Cup events during the coming five-years.
Osmo Nutrition signs deal with USA Cycling USA Cycling partners with Osmo Nutrition Osmo Nutrition will provide hydration and recovery products to USA Cycling athletes. (photo by Casey B. Gibson)Colorado Springs, Colo. (April 30, 2014) - USA Cycling is pleased to announce a three-year partnership with Osmo Nutrition as the official hydration sponsor to USA Cycling and Team USA Cycling. Within this partnership, Osmo Nutrition will provide hydration and recovery products to USA Cycling athletes, teams and programs around the world as they train and race for Team USA Cycling. Osmo will also have a presence at several USA Cycling national championships where they will provide samples to competitors. “Success for our athletes is about maximizing their power and endurance,” said Rob Borland, Chief Marketing Officer of USA Cycling. “If you’re thirsty, you’ve already lost 11 percent of your power, and there is no place for that in a bike race. Osmo’s scientifically based formulation is proven to deliver the hydration our athletes need to stay healthy and win races.” Dr. Stacy Sims, Chief Research Officer and Co-Founder of Osmo Nutrition comments, "We are so happy to be working with USA Cycling. Since 2008, I have been working with Jim Miller and USA Cycling athletes by applying sport and nutrition science testing to achieve top end performance gains. It has been exciting to watch the positive impact that science and Osmo Nutrition has on the athletes, allowing them to reach their performance potential. We look forward to continued growth and success together.” Osmo Nutrition has become the official hydration sponsor to USA Cycling and Team USA Cycling. (photo by Casey B. Gibson)Osmo Nutrition's line consists of three products -- PreLoad Hydration, Active Hydration and Acute Recovery, all of which are scientifically based on sex differences, with unique products optimized for male and female physiologies. See what other top-level cyclists had to say about Osmo: "I couldn't be more excited about the partnership between Osmo Nutrition and USA Cycling. Osmo has been a huge factor in my training and racing over the past year. It's great to know that I'll always have Active Hydration, Acute Recovery, and Preload Hydration on hand for my biggest races as I work towards the 2016 Olympics." -2012 Olympian, Bobby Lea "Working with the Osmo team has been great. Not only do the products taste great, but they also take into consideration the needs and demands of being a female athlete. As they say, we are not small men! Additionally, Stacy has been working with our team this year and has been so helpful in how best to utilize Osmo products, especially in relation to the female cycle and just a great resource in understanding how to get your body to work the best under the demands of being an elite athlete.” -Evelyn Stevens (Specialized-lululemon) "Osmo is a vital part of my training/racing routine and I've had the pleasure of working closely with Stacy over the past year. The advice and guidance she has given me on nutrition and hydration has changed the way I train and race and has been a huge contributing factor to my success. To have a product that is formulated specifically for what female athletes require is incredible and an exciting step towards continuing to improve female athletics.” -Tayler Wiles (Specialized-lululemon) About USA Cycling Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 64,000 members; 2,700+ clubs and teams; and 34 local associations. The national governing body sanctions over 3,100 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit www.usacycling.org. About Osmo NutritionOSMO Nutrition produces the best sports hydration & recovery products based on sound, peer-reviewed science, fieldwork with athletes, and the pioneering work of our chief research officer Dr. Stacy Sims. Our philosophy is to use science and physiology to create unique products for men and women. Hydration in the bottle, food in the pocket. http://www.osmonutrition.com ###
Bonk Breaker signs deal with USA Cycling Colorado Springs, Colo. (July 23, 2013) – USA Cycling, the national governing body for all disciplines of competitive cycling in the United States, has announced a deal with nutrition bar supplier Bonk Breaker® to become an official sponsor as well as the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team.
Strava sponsors USA Cycling USA Cycling announces partnership with Strava Colorado Springs, Colo. (April 24, 2013) – USA Cycling, the national governing body for all disciplines of competitive cycling in the United States, on Wednesday announced a partnership with Strava, the social fitness application for dedicated athletes, that provides a richer membership and training experience for USA Cycling members. “USA Cycling is at the heart of competitive cycling in the U.S., so the link with Strava is a natural fit," says USA Cycling President & CEO Steve Johnson. “We're very excited about this new partnership, as Strava brings a new dimension to our sport by enabling cyclists across any discipline to track their performance and share accomplishments with friends. Ultimately, bringing USA Cycling members together in the Strava community is a great way to grow bicycle racing.” Strava allows users to track their rides, analyze their stats, and compare their performance against friends, locals and pros. An upgrade to Strava Premium provides even deeper analytics, like advanced power training and heart rate analysis, and even more motivational features like performance goals and filtered leaderboards. “We’re really happy to be working with USA Cycling in order to connect athletes and help them become more informed about their training and racing,” says Jordan Kobert, vice president of business development at Strava. “It’s our hope that Strava can provide even more training intelligence, motivation, and fun to USA Cycling members.” Strava activities can be added to USA Cycling member pages by signing into the USA Cycling website and following these 5 quick steps:Go to the profile tab of your "My Page" to link or unlink your account with StravaAdd the new Strava widget to your "My Page" once your account is linked with StravaSee your recent ride activity and distance by date with the new Strava widgetClick on a date and see the Strava segments included in that rideClick on a segment name and see the leader board with the top 10 times along with your own About USA Cycling Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 74,500+ licensees; 2,800+ clubs and teams; and 34 local associations. The national governing body sanctions over 3,150 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit www.usacycling.org. About Strava Strava lets all over the world experience social fitness – sharing, comparing and competing with each other's personal fitness data via mobile and online apps. A powerful training tool that allows users to record routes, examine performances, and track milestones, Strava makes fitness a social experience, providing motivation and camaraderie even if you’re exercising alone. http://www.strava.com.###