The Dew Tour was launched by Alli Sports, now a division of NBC Sports Group, in 2004. Each Dew Tour stop provides a different mix of sports and disciplines. Over the past six months, Alli Sports and Mountain Dew - reinforcing a long-standing commitment to the action sports community - have held panels with athletes, agents and industry veterans to determine the best way to progress the sports and elevate sports’ stars and the competitions. Open communication led to the development of the new model of the Dew Tour, as participants expressed their ideal courses, disciplines, formats and overall event authenticity.