SponsorPitch - World Cup of Hockey

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World Cup of Hockey

The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe. read more

The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe. read more

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SAP partners with World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

AutoTrader signs deal with World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

ExxonMobil sponsors World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

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Electronic Arts signs deal with World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

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Pizza Pizza partners with World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

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Sonnet sponsors World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

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Upper Deck sponsors World Cup of Hockey TORONTO -- Top brands autoTRADER.ca, EA, Esso/Exxon Mobil, Geico, Pizza Pizza, SAP, Sonnet and Upper Deck have joined the roster of Official Partners for the World Cup of Hockey 2016, the best-on-best international hockey tournament featuring more than 170 NHL players that will be held Sept. 17-Oct. 1 at Air Canada Centre in Toronto. Each partner will soon go to market with extensive World Cup-themed promotional campaigns, consumer-focused opportunities, in-broadcast media buys, and on-site activations targeting hockey fans around the world. 08/2016

Read more at https://www.nhl.com

Deal

Visa partners with World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Honda signs deal with World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Tim Hortons sponsors World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Scotiabank sponsors World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Pepsi signs deal with World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Molson-Coors signs deal with World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

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Canadian Tire partners with World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

Deal

Air Canada sponsors World Cup of Hockey Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date. 03/2016

Read more at https://www.nhl.com

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