DuPont sponsors X Games WILMINGTON, Del., June 3, 2014 – DuPont Protection Technologies today announced the new DuPont™ Kevlar® brand platform, Dare Bigger™, and a sponsorship of ESPN X Games through 2015. Kevlar®, an advanced material synonymous with strength, durability and performance in extreme conditions, is the perfect sponsor for the powerful global event platform where athletes break the boundaries of action sports. The campaign will begin running with the inaugural X Games this week in Austin, Texas. Kevlar® Dare Bigger™ | X Games
Dr Pepper Snapple Group signs deal with X Games ESPN announced today the roster of sponsors for the inaugural X Games Austin, taking place June 6-8 at Circuit of The Americas (COTA) in Austin, Texas with live coverage on ESPN and ABC. America’s Navy, Ford, GoPro and Monster Energy return as top -tier sponsors for this year’s event. Additional exclusive sponsors include Dos Equis, Dr Pepper and Harley-Davidson.