State Farm signs deal with Yahoo! Yahoo! Inc. (YHOO) announced today that State Farm® is kicking off a new campaign on Yahoo Sports to connect with basketball fans throughout the 2016-2017 season. As part of these efforts, State Farm will engage fans through custom integrations across Yahoo Sports, with a special focus on The Vertical with Woj, as well as extensive video, native and display advertising.
Lexus sponsors Yahoo! Yahoo! Inc. (YHOO) announced today that Lexus is a presenting sponsor of Yahoo Sports' Tourney Pick'em and will also launch “GS F The Bracket,” a custom Lexus branded game around the 2016 Men’s College Basketball Tournament. In addition to Lexus connecting with fans through display, native and video advertising, “GS F The Bracket” asks fans to pick which games will reach a combined 60 points the fastest for an opportunity to win a GS F-inspired luxury vacation.
National Association of Realtors signs deal with Yahoo! Yahoo! Inc. (YHOO) today announced that the National Association of Realtors® (NAR) will sponsor new episodes of “Now I Get It”, a popular video series on Yahoo Finance. NAR’s campaign will connect with future home buyers and renters, especially millennials, through targeted ads and brand integrations within episodes that feature Tom Salomone, President of NAR.
State Farm partners with Yahoo! Yahoo! Inc. (YHOO) today launched The Vertical with Woj, a new basketball-centric digital destination run by Yahoo NBA insider, Adrian Wojnarowski. Part of Yahoo Sports, fans will get a unique look inside the NBA as Adrian and his team of world-class journalists, insiders and experts share a constant stream of breaking news, in-depth storytelling, front office deals, global draft analysis and the sneaker game. The Vertical will be the premier destination for all things NBA across desktop and mobile. State Farm® is one of the first brands to connect directly with basketball fans as a premier sponsor of The Vertical.
H&R Block sponsors Yahoo! Yahoo! Inc. (YHOO) today announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes an in-depth look at urban renewal, positive changes and growth in cities across America. As the exclusive sponsor of this new series on Yahoo, H&R Block will be able to connect with the millions of consumers that rely on Yahoo for high quality news and video programming across screens.
eHealthInsurance partners with Yahoo! Yahoo! Inc. (YHOO) announced today that more than 30 top brands have partnered with the company to kick off a new era of sports programming with the first global live stream of a regular season NFL game across devices (https://yahoo.com/nflstream). For the October 25th NFL International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium, Yahoo’s live stream will feature video advertising from top brands during commercial breaks, as well as exclusive pre-game and halftime presenting sponsorships. With Yahoo’s deep audience insights, advertisers will gain a better understanding of demographic and viewership data, compared to traditional broadcast television, enabling brands to reconnect with viewers even after the game concludes. The live stream will appear on Yahoo and Tumblr, which reach more than one billion monthly users.