Mountain Dew signs deal with Zion Williamson The brand has already announced several activations with the New Orleans Pelicans forward. Mountain Dew will utilise its existing partnership with social media platform Snapchat to enable users to unlock an exclusive augmented reality (AR) experience directly from a marker on a Zion NBA jersey.
Panini America signs deal with Zion Williamson Williamson's first Panini NBA card was released on NBA Draft Night when he was selected first overall by the New Orleans Pelicans and released in real-time on Panini's Instant trading card platform. Williamson's card shattered the previous record of an individual player trading card sold via Panini Instant across all sports (NBA, NFL, FIFA, NASCAR). Panini's Instant trading card platform is designed to celebrate real-time performances and milestones by making an individual player's trading card from that moment available in real-time and for 24 hours on www.paniniamerica.net or the Panini Direct app and will chronicle Zion's entire rookie season in the NBA.
2K Games sponsors Zion Williamson NEW YORK--(BUSINESS WIRE)--2K today announced that Zion Williamson, the first overall selection in the 2019 NBA Draft, has officially signed a multiyear partnership with NBA 2K. The agreement will include Williamson’s integration into various game initiatives, consumer events, brand creative, and social activations. Williamson, who is the highest-rated rookie in NBA 2K since 2011, will make his video game debut in NBA® 2K20 when it launches on September 6, 2019.
Jordan Brand signs deal with Zion Williamson Williamson has been the subject of much speculation regarding his first major endorsement deal since being picked first overall by the New Orleans Pelicans in this year’s NBA Draft. The 19-year-old joins Jordan Brand’s star-studded roster of more than 50 athletes across multiple sports including Portuguese soccer icon Cristiano Ronaldo.