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3M partners with Summer X Games Today ESPN announced the sponsors for X Games Minneapolis 2018, taking place July 19-22, with live coverage from U.S. Bank Stadium on ESPN and ABC. Nexcare and SoFi join the roster of official sponsors alongside returning brands Fruit of the Loom, Harley-Davidson, LifeProof, Monster Energy, Pacifico, The Real Cost and Toyota. GEICO will once again serve as the official music sponsor. Explore Minnesota also returns as event sponsor with first-time event sponsors Go RVing and Hotels.com.