Absolut signs deal with Rita Ora NEW YORK, Oct. 12, 2017 /PRNewswire/ -- Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.
Absolut sponsors iHeartRadio Jingle Ball Tour New York, N.Y. – October 5, 2017 – iHeartMedia will once again celebrate the holiday season across the nation with its annual "iHeartRadio Jingle Ball Tour 2017 Presented by Capital One®." The season's most iconic music event captures the holiday spirit of the iHeartRadio app, with performances by some of the year's biggest recording artists. The full artist line-up will be announced on October 10. In advance, iHeartMedia and Capital One are excited to announce that Liam Payne and Camila Cabello will perform at select stops throughout the tour.