Adorama is a camera and film store in New York City. Although not as large as more general retailers like Best Buy or Circuit City, the store at 42 West 18th Street, Manhattan, specializing in photo equipment, offers the consumer a better chance of finding a specific model of camera. In 2003, Amazon.com formed a sales alliance with Adorama and Ritz Camera Centers, in a deal to broaden the online retail giant's selection of camera products and accessories.
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