Alliance Tire Company sponsors Luke Bryan 07/2015 “Luke stays connected with the farm community, which is something that really resonates with us,” says Bruce Besancon, vice president of marketing for Alliance Tire Americas Inc. “Whether it’s through our connection to Luke’s Farm Tour, our sponsorship of the National Tractor Pullers Association, or our support of FFA and 4-H programs, Alliance Tire is committed to supporting American agriculture and contributing to programs that serve the next generation of our nation’s farmers. There’s no better place to celebrate that than with on farms across the country, enjoying Luke’s great music.”