Amazon partners with FC Bayern Munich "Our goal is to be present where our fans are," commented Jörg Wacker, Executive Board member for Internationalisation and Strategy with responsibility for merchandising and licensing: "The Amazon marketplace is very important for eCommerce in Germany. Online marketplaces play an important role in our merchandising strategy," he continued.
Amazon partners with Real Betis Real Betis Balompié will now bemuch closer to their fans across Europe by becoming the first team in Spain-and second in the whole world- to launch their Club Store at Amazon.es, Amazon.it, Amazon.fr, Amazon.deand Amazon.co.uk simultaneously. Thanks to these shops, the online search forReal Betis official products will be much easier and simpler, making the Greenand White colours available for Amazon costumers in all these countries. Fromtoday, Betis fans will find in the Club Store at Amazon not just Kappaproducts, but a wide range of licensed items and Real Betis products fromprevious seasons.