American Eagle Outfitters partners with The Basketball Tournament BOSTON, July 2, 2020 - The Basketball Tournament (TBT) today announced its partners for this year’s event, which takes place at Nationwide Arena in Columbus, Ohio, from July 4-14 on the ESPN networks. All three of TBT’s partners in 2019 — PUMA, Zelle® and Air Force Reserve — will return in 2020. The seven new partners include E&J Brandy, FanDuel, American Eagle, Addaday, Vault Health, Ready and OhioHealth.
American Eagle Outfitters signs deal with Lil Wayne American Eagle Outfitters, Inc. (AEO) announced today that the American Eagle (AE) brand will debut a collaboration with Grammy® Award-winning and multi-platinum selling hip hop music superstar, Lil Wayne, with the launch of the AE x Young Money collection. The brand introduces the partnership as part of its Fall ’19 Campaign, which merges jeans, streetwear, youth culture and music. This season, the brand will also lead with its most innovative assortment of jeans including the Curvy, AirFlex and Stacked fits, and the expansion of sizing within its jeans assortment.