Founded in 1915 in Houston, Texas, the brand has grown to a world known cowboy hat preferred by rodeo champions, working cowboys, ranchers and Texas lawmen. American Hat Company is an innovator in the western industry and has been credited with developing the "open crown" concept. The company is celebrating 100 years of producing the very best quality felt and straw hats this year. American Hat Company also partners with Tuf Cooper to make a signature series of Tuf Cooper straws and felts. Tuf Cooper is the sport of rodeo's youngest millionaire. American Hat Company is located in Bowie, Texas and owned by Keith and Susan Maddox. American Hat Company is the "The Professional Cowboys Choice."