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Arena

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Sponsor Summary
Arena is a brand of competitive swimwear created in 1973 at Adidas France, by its former president Horst Dassler. Sold by Adidas in 1990, the brand now represents two unrelated product lines. With its headquarters in Tolentino, Italy, the Arena brand has a presence in 103 countries around the globe. With direct representation through wholly owned subsidiaries in Italy, France, Germany, and the USA, the group also employs a network of qualified business partners in 86 countries, while the Japan-based Descente Group owns and manages the brand in 11 countries of the Far East.

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