Asics signs deal with International Paralympic Committee Kobe, Japan (July 9, 2018) – ASICS Corporation (Tokyo: 7936; ISIN: JP3118000003) has concluded a contract with the International Paralympic Committee (IPC) to become an Official Supplier until the end of 2020.This contract was made possible by the IPC’s high degree of confidence in ASICS’s efforts to popularize and develop sports. Going forward, ASICS will supply official sportswear and shoes to the IPC and the Independent Paralympic Athletes Team at official events. From 2019, this will extend to all officials of World Para Swimming, World Para Powerlifting, and World Shooting Para Sports, including at the Tokyo 2020 Paralympic Games.Additionally, in a move that will benefit developing National Paralympic Committees (NPCs), ASICS will supply competition kit for around 300 Paralympic athletes from January 1, 2020 through until the end of the year, covering the Paralympic Games period.ASICS was founded upon a commitment to nurturing the world’s youth through sports, in order to contribute to society. With the vision, “Create Quality Lifestyle through Intelligent Sport Technology”, ASICS’ mission is to provide goods and services that promote healthy and fulfilling lifestyles throughout the world. ASICS is also committed to contributing to the IPC’s efforts to make for a more inclusive society through Para sport.As a Tokyo 2020 Gold Partner, ASICS supports the Paralympics, where Para athletes maximize their abilities and challenge their limits; and promotes the Paralympic Movement, which aims to enable Para athletes to achieve sporting excellence and inspire and excite the world. Since September 2016, ASICS has also been the official supplier of World Para Athletics, an agreement that extends through until the end of 2020.
Asics partners with Live Nation “Our partnership with Live Nation allows our brand to introduce Asics to a new wave of creative and passionate individuals,” said Sarah Bishop, vice president of marketing for Asics America. “Music is a new avenue for the brand, yet it is the most universal means of communication and authentically brings people together through movement. We are thrilled to embark on this journey to emotionally connect with and inspire a newer generation of consumers and drive home the mission of our brand.”