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Aston Martin

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Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars, based in Gaydon, Warwickshire. The company name is derived from the name of one of the company's founders, Lionel Martin, and from the Aston Hill speed hillclimb near Aston Clinton in Buckinghamshire. It also designs and engineers cars which are manufactured by Magna Steyr in Austria.
Deal
09/2017

Aston Martin partners with Red Bull Racing The rumours are true: in 2018 we'll be competing as Aston Martin Red Bull Racing. Today we're announcing Aston Martin as our title partner from the 2018 season. We've been working with the world famous sportscar maker for 18 months and this is the logical next step in strengthening our relationship.Eighteen months ago, Red Bull Racing and Aston Martin launched an Innovation Partnership. We've carried the iconic wings badge on the nose and sidepods of the RB12 and RB13 and, of course, worked together to create the ground-breaking Aston Martin Valkyrie hypercar. We're now taking that partnership a step further. Several steps, actually.The deepening ties between the two companies is far more than a branding exercise, with an expanded technical partnership taking concrete form – bad pun intended – in the shape of a new Advanced Performance Centre at our Milton Keynes home. The new facility will house 110 Aston Martin design and engineering staff who will be working with their Red Bull Advanced Technologies counterparts to create the Valkyrie's successors.The Team has enjoyed a great relationship with Aston Martin, partnering for multiple activations including Daniel and Max's caravan race around the Red Bull Ring in Spielberg...In the words of Christian Horner: "Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the Partnership and see the team competing as Aston Martin Red Bull Racing from 2018."Aston Martin President and CEO, Andy Palmer, added: "Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved."The relationship between Aston Martin and The Team began in 2016 after the two companies combined cutting edge F1 technology and Aston Martin's signature sports car design to produce a ground breaking hypercar. The Aston Martin Valkyrie is set to be the first in a line of new products to be borne of this Innovation Partnership and will make its first run in 2018 before being delivered to customers in 2019.Aston Martin will feature prominently across the Aston Martin Red Bull Racing team from the start of the 2018 season.

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