Audi sponsors Canadian Open Toronto, Ontario– Golf Canada and Audi Canada announced today a multi-year integrated partnership that will see the luxury automotive brand become the exclusive Premier Automotive Partner for Canada’s National Open Championships—the RBC Canadian Open and CP Women’s Open—as well as the Official Automotive Partner of Golf Canada’s National Team Program. “We are thrilled to welcome Audi Canada as a fully integrated Premier Partner with Golf Canada’s National Open Championships and Team Canada,” said Golf Canada CEO Laurence Applebaum. “Audi is an iconic brand, synonymous for driving excellence and premium craftsmanship. Our robust partnership touches virtually every level of Canadian golf and we look forward to integrating their progressive brand across Golf Canada’s signature properties as well as our community of member clubs and golfers.”
Audi signs deal with Fokus Clan Audi has been an active sponsor of traditional sports for many years. With the new partnership in esports, Audi is expanding its sponsorship portfolio and creating a close connection to gaming and entertainment. The brand with the four rings is thus complementing its communication strategy on a digital level with an accompanying increase in its presence on social networks and in the electronic sports environment. The growing importance of esports over the years has also brought new and innovative opportunities for brand communication. For the Ingolstadt-based company, this new partnership is an important addition to its successful integration in racing simulations such as the Gran Turismo computer game series.