Audi partners with Fokus Clan Audi has been an active sponsor of traditional sports for many years. With the new partnership in esports, Audi is expanding its sponsorship portfolio and creating a close connection to gaming and entertainment. The brand with the four rings is thus complementing its communication strategy on a digital level with an accompanying increase in its presence on social networks and in the electronic sports environment. The growing importance of esports over the years has also brought new and innovative opportunities for brand communication. For the Ingolstadt-based company, this new partnership is an important addition to its successful integration in racing simulations such as the Gran Turismo computer game series.
Audi signs deal with Tottenham Hotspur The premium car marque is synonymous with progressive design and technology, as expressed by its famous Vorsprung durch Technik slogan, meaning advancement through technology. It is an ideology that aligns perfectly with Tottenham Hotspur’s similarly positive and forward-thinking motto Audere est Facere – To dare is to do.