Steve Almas is now following Axe
Axe partners with League of Legends Championship Series We are excited to announce yet another partner for League of Legends Esports – AXE®! Through this multi-year esports sponsorship, the world’s No. 1 men’s fragrance brand will now be the official men’s grooming partner of League of Legends Esports’ global events: Mid-Season Invitational, World Championship, and All-Star Event. The partnership will launch immediately at the 2019 League of Legends World Championship with a fully integrated campaign, created by AXE with 72andSunny Amsterdam.
Axe signs deal with ELEAGUE ELEAGUE, the premium esports content and live event brand from Turner and IMG, and independent developer and publisher, Psyonix, will provide fans with opportunities to play sports-action hit game Rocket League and witness an exhibition showdown between the top four Collegiate Rocket League teams as part of a unique live event experience.