Axe partners with New York Fashion Week: Men's ENGLEWOOD CLIFFS, N.J., July 13, 2015 /PRNewswire/ -- Today, AXE® will join the Council of Fashion Designers of America (CFDA) as the Official Grooming Sponsor of the inaugural New York Fashion Week: Men's (NYFW:M). As the American fashion industry prepares for this new menswear forum, AXE will be at the forefront helping to usher in a new generation of creators and tastemakers.
Axe signs deal with ESPN The Party ESPN is hosting its tenth annual Super Bowl party, rebranded ESPN THE PARTY, on Friday, January 31, in New York City. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN THE PARTY will feature live special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com, @ESPNMag, and use the hashtag #ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs in the house.