Sponsor Summary

Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton Booksellers stores in malls until they announced the liquidation of the chain. The company is known for large, upscale retail outlets, many of which contain a café serving Starbucks Coffee, and for competitive discounting of bestsellers. Most stores also sell magazines, newspapers, DVDs, graphic novels, gifts, games, and music. Video games and related items were sold in the company's GameStop retail outlets until October 2004, when the division was spun off into an independent company. Barnes & Noble is also known for selling the Barnes & Noble Nook, as well as various incarnations of its mascot, a teddy bear named "Barnsie".

Deal

09/2016

Barnes & Noble sponsors Columbia Lions NEW YORK—Fans of all 31 Columbia University varsity sports will have more access to clothing options than ever before as the Lions have launched a new partnership with Barnes & Noble College to power its official online Lion Store.

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Deal

08/2015

Barnes & Noble signs deal with Six Flags Theme Parks GRAND PRAIRIE, Texas--(BUSINESS WIRE)--Aug. 27, 2015-- Six Flags Entertainment Corporation (NYSE: SIX), the worldâs largest regional theme park company, and Barnes & Noble, Inc. (NYSE: BKS), the nationâs largest retail bookseller and a leading retailer of content, digital media and educational products, today announced a new partnership, naming NOOKÂ® the presenting sponsor of Six Flags National Read a Book Day at participating parks across the country, and partner of Read to SucceedÂ®, a free educational program sponsored by Six Flags.

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