Because is an online destination for personal care products dedicated to the often-overlooked senior market. The site is a curated, convenient one-stop-shop designed to educate customers and direct them to the right products that allow them to live vibrant, independent lives. Because offers the highest quality, scientifically formulated personal care products to address conditions that often accompany aging including incontinence, personal hygiene, skincare, oral care, and pain and anxiety. Sold direct-to-consumer, Because products include adult protective underwear, pads, cleansers, creams, denture adhesive, mouthwash, vitamins, supplements, CBD products, and more. All products are discreetly shipped directly to a customer's home in easy-to-handle soft packages with large fonts that are easy to read.