Beko signs deal with FC Barcelona Beko is the global home appliances brand of Arçelik Group. It offers product lines including major appliances, air conditioners and small appliances. Beko is the second largest brand in Europe in the white goods sector and has been the fastest growing brand in the overall European market in the 2007-2013 period. It is the second largest home appliance group in Europe and the leader in both the UK and Poland.
Beko sponsors International Basketball Federation (FIBA) Home appliance brand Beko has agreed a global partnership with the International Basketball Federation (FIBA) until 2014. The deal will see Beko, a subsidiary of Turkish durables and electronics company Arçelik, become the presenting sponsor of this summer’s EuroBasket in Slovenia as well as the inaugural FIBA Basketball World Cup in Spain in 2014.