Bell Canada signs deal with Northern Arena TORONTO, July 21, 2016 /CNW/ - The Canadian League of Gamers, the company behind Northern Arena, a world-class eSports competition for professional gamers, has named Bell the League's Title Sponsor for 2016. The marketing partnership includes provision of Bell's industry-leading broadband network services to enable Canadian eSports teams to compete against the world's top talent as well as event coverage on Bell Media's TSN and RDS platforms.
Bell Canada partners with iHeartMedia Under a long-term deal, Bell will treat the free streaming service, which has amassed more than 75 million registered users mostly in the United States, as a kind of Canadian franchise, handling licensing, legal and technology issues while adding content from its own stable of radio and television stations.
Bell Canada sponsors Star Wars: The Force Awakens “They’ve got to approve story boards and be happy with them. My humble little script for an ad for mobile phones in Canada is reviewed by J.J. Abrams to make sure that the handling of that is exquisite,” said Rick Seifeddine, senior vice-president of brand at Bell Canada. “We had to demonstrate that whatever they were offering us in terms of access, we were offering them in sophisticated promotion.”