Sponsor Summary

Betdaq (stylized as BETDAQ) is the trading name of Global Betting Exchange Alderney Limited (GBEA), whose registered office is in St. Anne, Alderney. GBEA was originally part of the Global Betting Exchange (GBE) group of companies founded in 2000 by leading Irish businessman Dermot Desmond who had the vision of creating a website where fans come together to bet with each other over the internet. GBEA was acquired by Ladbrokes in February 2013. Betdaq is the second largest betting exchange operator with approximately 7% market share] Betdaq allows people with different opinions on the likely outcome of an event to bet against each other. A betting exchange allows people to bet against each other rather than against a bookmaker.

Deal

07/2018

BETDAQ partners with Sunderland AFC The agreement will see the BETDAQ name emblazoned across the Black Cats’ home and away shirts and BETDAQ will utilise the partnership to offer Sunderland fans engaging online content, special offers and exclusive behind-the-scenes access to their football club.

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