Sponsor Summary

Betfred is a United Kingdom-based bookmaker, named after its co-founder Fred Done. It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover is over £3.5 billion having risen from £550 million in 2003. The company has more than 1350 betting shops.

Deal

05/2016

Betfred signs deal with Scottish Professional Football League Ross County beat Hibernian to win this season's Scottish League Cup<p>The Scottish Professional Football League has agreed a three-year deal with UK-based bookmaker Betfred to sponsor the new-style League Cup.<p>It is worth around £1m over three years.<p>This season's competition, won for the first time by Ross County, was sponsored by energy firm Utilita from the quarter-final stage onwards.<p>Next season, it will revert from a straight knock-out competition to a group-stage format in the first round.<p>Eight sections of five teams will play the round-robin, starting in July.<p>It will involve 38 clubs not involved in Champions League or Europa League qualifiers, plus the winners of the Highland League and Lowland League.<p>Betfred, which was established in Salford in 1967 but is now based in Warrington, is already the sponsor of the World Snooker Championship.<p>It is also heavily involved in the horse racing's Grand National and in greyhound racing.<p>The Scottish League Cup has previously been sponsored by Coca-Cola, Skol Lager, Bell's whisky, Co-operative Insurance and the QTS Group.<p>County defeated Hibernian 2-1 in this season's final at Hampden Park.

Read more at www.bbc.com

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Deal

11/2014

Betfred signs deal with Grand National Betfred will take sponsorship of three races - The Betfred Bowl Steeple Chase on Grand Opening Day, The Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and The Betfred TV Handicap Steeple Chase on Grand National Day of the three day festival at Aintree.

Read more at www.thedrum.com

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Deal

11/2014

Betfred signs deal with BoxNation Betfred will title sponsor the Behind Enemy Lines card featuring Dereck Chisora versus Malik Scott at Wembley Arena this Saturday, as well as Nathan Cleverley’s clash with Sergey Kovalev at the Cardiff Motorpoint Arena on 17th August.

Read more at www.sportspromedia.com

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